Established Women's Activewear E-commerce Brand – Poland & Ukraine

This business designs and sells women's activewear and athleisure – leggings, sports bras, tops, jumpsuits, swimwear, outerwear and accessories – through its own e-commerce platform and a small network of wholesale and department-store placements. Founded in 2015, it has built a social following of more than 300,000, a customer database of over 25,000 (around 8,000 active in the past year), and registered trademarks covering several jurisdictions. The online store runs on a modern, multi-currency, multi-language platform serving customers across Ukraine and Poland, with a small team handling design, content and fulfilment expected to remain through a transition. Digitised patterns for more than 500 styles, developed over ten years, give a buyer a ready base for launching new collections. The sale is structured around the stock: roughly 13,000 units of finished product, carried at a cost of around $110,000 against a current retail value of about $670,000, plus fabric and other material assets worth a further $26,000. The $130,000 asking price is effectively pegged to that stock at cost, with the brand, trademarks, website, social accounts, client base and team included at no additional charge. The transaction is structured as an asset sale, so the buyer does not take on the existing legal entity or its liabilities. Turnover has run at $200,000–$500,000 a year with margins recently down to around 5%, and the seller cites the need to update the business model as the main reason for selling. It suits either an entrepreneur wanting a ready-made fashion brand or a strategic buyer in a similar sector looking to add product range, customers and sales channels.

Business Overview

What makes this business stand out.

• 11 years trading
• $200K–$500K annual turnover
• ~13,000 units finished stock on hand
• $670,000 retail value of stock
• 300,000+ social media followers
• Trademarks registered in 4 countries
• Multi-language, multi-currency website
• ~25,000 customers in database
• ~8,000 active customers
• Stocked in 100+ retail locations

Financial Overview

Key financial metrics for this business at a glance.

Business Details

Location, size, and general business specifications.