What your sector changes about selling
Two businesses with identical profits can sell on completely different terms, and the reason is almost always the sector. Sector decides who turns up. It sets whether the buyer is a first-time owner-operator borrowing against a house, a local group bolting on a second site, or a trade buyer counting contracts. It shapes the structure too: freehold sites tend to sell as assets, contract-led businesses sell on retention, and regulated ones stall until a licence moves. Timetable follows from that. Before you fix an asking price, work out which of those three buyers you are writing the listing for.
Selling a restaurant
The person who buys your restaurant usually intends to work in it. That narrows the field to operators, and operators read the lease before they read the accounts. Expect questions about the remaining term, the rent review clause, whether the landlord will consent to an assignment, and what the kitchen extraction costs to keep compliant. Have the hygiene rating, equipment schedule and staff contracts in one folder. The awkward question comes last. If your covers follow a head chef who is leaving when you do, say so early and price it in, because a buyer who finds out during diligence simply walks.
Selling a pub
Tenure decides the whole conversation. A freehold attracts two buyers who want opposite things: an operator pricing the trade, and a property buyer pricing the bricks and whatever planning upside sits above them. A tied lease attracts neither at that price, so be straight about the tie, the barrelage commitment and what rent really is after discounts. Wet and dry split matters. So does letting income, if you have rooms above. Pull the premises licence, the tenancy agreement and three years of till data together before you list, and the first serious enquiry will not stall while you hunt for paperwork.
Selling a care home
This sale runs on a regulator's clock rather than yours. Registration does not travel with the keys, so your buyer has to register in their own right, which can add months between agreeing a price and completing. Buyers here are almost always existing operators. They will model occupancy, the split between local authority and private fees, and how much of the wage bill goes to agency cover, because that last number tells them what the home costs to run once you have gone. Sort the inspection report, fee schedule and rota data first. Thin paperwork reads as thin management.
Selling a nursery
England has roughly 53,600 Early Years providers, counting group settings, school-based provision and childminders, so a buyer has plenty to choose between and will move on fast if your numbers are vague. The Ofsted grade is the first filter. Occupancy by room is the second, because a setting that is full in preschool and half empty in babies runs on quite different economics to one booked evenly across the age range. Show the funded-hours mix, staff qualifications and ratios, and the lease or title. Owners who can explain why parents choose them tend to hold their asking price.
Selling a garage or MOT centre
Great Britain had 23,316 approved MOT testing stations in the 2024 to 2025 financial year, and that approval is often the single most valuable thing changing hands. Buyers are usually technicians buying a first site, or a small local group adding capacity. Both check the same four things. Which test classes you hold, how old the ramps and diagnostic kit are, whether the site is freehold or leased, and what happens to repeat trade once your name comes off the sign. Put the equipment schedule, waste carrier paperwork and test volumes in front of them before anyone thinks to ask.
Selling a hair salon
How your stylists are engaged changes what you are actually selling. A salon where everyone rents a chair transfers as a property interest with goodwill attached; a salon with employed staff transfers as a trading business, carrying the employment liabilities that go with it. Buyers tend to be stylists with a following of their own, or a small chain adding a site. They want to know whether the client book stays once you leave. Booking system exports answer that far better than any assurance you write. Our guide to selling a hair salon covers valuation and handover in more depth.
Selling a cleaning business
Cleaning is a contract business, so buyers value the paperwork behind the revenue rather than the revenue itself. The British Cleaning Council counts 78,915 businesses across cleaning, hygiene and waste (2025 data), in a sector valued at almost £72bn (2023), which means anyone consolidating contracts has options and knows it. Contract length, notice periods and customer concentration set the multiple. TUPE surfaces early. If a single client is a third of turnover, expect an offer weighted heavily towards deferred payment. There is more on structure and buyer type in our guide to selling a cleaning business.
Selling an ecommerce business
Where your orders come from decides who will buy the business. A store selling almost entirely through one marketplace channel gets bought as a product line; a store with its own repeat customers, email list and supplier terms gets bought as a company, and the gap in multiple is wide. Buyers dig into stock. They want the ageing, the return rate, the working capital sitting in the warehouse, and whether your supplier will hold the same terms for somebody else. The riskiest thing you can sell is a business whose growth lives in one head. Write down what you do.


