M&A

How to Sell a Restaurant in the UK

What restaurants sell for, why the lease often matters more than the profit, how to sell in a churning market, and what to fix in the six months before you list.

15 min readBy Andrew Zhaglov
How to Sell a Restaurant in the UK

A brutal market with more transactions than you'd think

Choose to sell a restaurant in 2026 and you are selling into a market that looks static and is anything but.

Britain's hospitality market: enormous churn, flat totals Licensed premises across Britain stood at 98,564 outlets at the end of June 2026, virtually unchanged over three months and 0.2% below June 2025. Beneath that flat headline, 1,839 sites closed and 1,794 opened. Sites are changing hands constantly, which means buyers are active even in a hard market. Britain's hospitality market: enormous churn, flat totals1,839ClosedMar-Jun 20261,794OpenedMar-Jun 2026
Licensed premises across Britain stood at 98,564 outlets at the end of June 2026, virtually unchanged over three months and 0.2% below June 2025. Beneath that flat headline, 1,839 sites closed and 1,794 opened. Sites are changing hands constantly, which means buyers are active even in a hard market. Source: CGA by NIQ and AlixPartners, Hospitality Market Monitor.

Britain had 98,564 licensed premises at the end of June 2026, essentially unchanged over three months and 0.2% below a year earlier. But underneath that flat number, CGA and AlixPartners recorded 1,839 closures and 1,794 openings in the same three months. Casual dining fell 0.9% in the first quarter alone.

Read that properly, because it's the most useful fact in this guide. Thousands of restaurant sites change hands every quarter. The market for restaurants is not dead, it is churning violently. Buyers exist, in numbers.

What they are not doing is paying for hope. Restaurants sell readily when the numbers work and the lease is decent, and sit unsold for a year when the owner has priced in their own effort and emotion.

Where every £100 of restaurant turnover goes Illustrative model of an independent UK restaurant, not measured data. Wages and food take nearly two-thirds before rent, which is why a few points of movement in either flips a restaurant from viable to loss-making. Where every £100 of restaurant turnover goes33%30%12%9%8%8%Staff wages, NI and pensions - 33%Food and drink cost of sales - 30%Rent, rates and service charge - 12%Energy, insurance, card fees - 9%Marketing, repairs, sundries - 8%Operating profit - 8%
Illustrative model of an independent UK restaurant, not measured data. Wages and food take nearly two-thirds before rent, which is why a few points of movement in either flips a restaurant from viable to loss-making. Source: NewOwner illustrative model, not a published statistic.

The cost structure explains the churn. Wages and food take roughly two-thirds of turnover before rent is paid. A restaurant is a business where three points of food cost inflation, or one wage rise, is the difference between a living and a loss. Buyers know this, they will model it, and they will price your business on what it earns after a realistic wage for whoever does your job.

This guide covers what restaurants actually sell for, why the lease frequently matters more than the profit, and what to fix before you market.

What a restaurant is actually worth

Most UK restaurant sales are leasehold, and what you're selling is called a premium: the lease, the fit-out, the equipment and whatever goodwill transfers.

Typical leasehold premiums:

Restaurant typePremium
Small independent, secondary location£20,000 – £60,000
Established, good high street site£60,000 – £180,000
Strong city-centre or destination site£180,000 – £500,000
Profitable site with a long, cheap leaseCan exceed all of the above

On an earnings basis, independents trade at roughly 1.5x to 3x seller's discretionary earnings, and multi-site groups at 3x to 5x EBITDA.

Freehold restaurants are priced as property first, business second, and attract a different buyer pool entirely. Our guide to freehold businesses covers how that changes financing and exit.

Here's the part owners find hardest to hear. A restaurant that doesn't make money has a value based on its lease and its fit-out, not on its turnover. If your site turns over £600,000 and makes nothing after paying a chef and a manager properly, you're selling a well-equipped room with a lease attached. That can still be worth £80,000 to the right buyer with a better concept, but it isn't worth a multiple of turnover, and holding out for one is how restaurants sit on the market for eighteen months.

Conversely, a genuinely profitable restaurant with a long lease at a below-market rent is a scarce asset and will attract competition.

What buyers deduct for. Equipment on finance rather than owned. A kitchen that needs work. Extraction that doesn't meet current requirements. A food hygiene rating below 4. Deferred maintenance the surveyor will find. Each is quantifiable, and each comes off at more than it would cost you to fix beforehand.

Our business valuation guide covers normalising earnings, which in a restaurant means properly costing the owner's own labour before you present a profit figure.

The lease is usually the asset

In leasehold restaurants the lease frequently carries more value than the trade. It also kills more deals than anything else.

Unexpired term. Under five years is a serious problem: a buyer can't finance against it, can't justify a refit, and can't sell it on. Ten years plus with a break is comfortable. If you're at three years and thinking about selling, negotiate a renewal first. It costs a professional fee and can add a five-figure sum to your premium.

Rent against market. A lease at below market rent is a genuine asset and you should say so explicitly, with evidence. A lease at above market rent is a liability, and buyers will value the business at nil premium or ask you to pay them to take it. That happens more often than people expect.

Rent review. A review falling due shortly after completion, on an under-rented site, is a large hidden liability. Buyers who find it late re-trade the price. Disclose it and price it in.

Assignment. Read the alienation clause. Landlord's consent is almost always needed and the landlord will assess your buyer's covenant strength. First-time buyers with no trading history may be refused or accepted only with a rent deposit or personal guarantee. Speak to the landlord informally before you market.

Authorised guarantee agreement. On assignment you may be required to guarantee your buyer's performance. That means you can still be liable for rent after you've sold and spent the proceeds. Sellers sign these without understanding them regularly. Take advice.

Use class and planning. Confirm the permitted use covers what you do, including any late hours, external seating and extraction. Pavement seating usually needs a separate highway authority licence which is not automatically transferable.

Dilapidations. On a full repairing lease, there may be a claim at the end of term. A buyer taking an assignment inherits it, and will price accordingly.

Get a solicitor to review the lease before you market rather than after you've agreed a price. Finding a problem during the buyer's diligence costs you leverage as well as money.

Staff, TUPE and the chef question

TUPE applies to a restaurant asset sale. Your employees transfer to the buyer on their existing terms, with continuity of service and accrued liabilities intact. You must inform and, where measures are proposed, consult them.

Buyers will want a full employee schedule: start dates, hours, rates, holiday entitlement and accrued holiday, any live disciplinary or grievance matters, right to work documentation, and sponsorship records where you employ people on skilled worker visas. Hospitality employs a large international workforce and sponsorship compliance is now a standard part of diligence.

Accrued holiday is the line that causes arguments at completion. Quantify it before you market so it's a known number rather than a discovery.

The chef question. In most independent restaurants, one person's cooking is a material part of why customers come. If that's you, the buyer is acquiring a kitchen without its cook. If it's an employed head chef, the buyer's first question is whether they're staying, and their second is what they're paid.

Practical approaches that work:

  1. If you're the chef, spend six to twelve months embedding recipes, specs and processes so the kitchen produces the same food without you. Document it. This is the single largest value-adding activity available to an owner-chef.
  2. If you have a head chef you want to retain, talk to them under NDA once you have a serious buyer, and consider a retention bonus funded from the proceeds.
  3. Either way, offer a handover period. Four to eight weeks is normal for a restaurant, longer where the food is genuinely distinctive.

Do not let staff hear it as a rumour. Kitchen teams move fast and as a group. A restaurant that loses its kitchen brigade between exchange and completion is worth substantially less than the one the buyer agreed to buy, and most contracts have provisions that let them re-trade.

Our guide on what liabilities transfer covers the employment position in more detail.

Before you sell a restaurant: the six months that matter

Where the value actually moves

Fix the profit, or fix the story. Buyers will strip out your unpaid labour and any family working below market rate, then look at what's left. If the honest answer is that the restaurant supports one wage and no more, price it as a lease-and-fit-out sale and market it to people who want a site for a new concept. That's a legitimate and often faster sale.

Reprice the menu. Restaurant pricing is frequently a year behind food and wage inflation. Check gross profit by dish, not just overall. Most independents find several menu items losing money once portioning and waste are counted properly.

Get the food hygiene rating to 5. It's public, buyers look, and anything below 4 raises questions about the whole operation. A rating inspection costs nothing but attention.

Clean the numbers. Three years of accounts, current management figures, and a normalised earnings statement adding back your salary, benefits and any genuinely personal spending. Separate one-off items. If your bookkeeping is loose, this takes longer than you think.

Get the EPOS data ready. Twelve months of covers by day and service, average spend, and the food/drink split. It's more persuasive than accounts, because it shows the shape of the business rather than just the size.

Sort the equipment. Own it outright or document the finance clearly. Buyers hate discovering that the combi oven belongs to a leasing company.

Deal with the obvious repairs. Extraction cleaning certificates, gas safety, electrical testing, and anything visibly tired in the customer areas. Restaurants are judged emotionally on viewing.

Consider timing. Restaurants show best when the accounts include a strong Christmas and the forward bookings look healthy. Marketing in January with December in the numbers is materially better than marketing in August.

Our key steps to selling a business covers the wider process, and common seller mistakes is worth reading first.

Tax and deal terms

Most restaurant sales are asset sales. You sell the goodwill, fit-out, equipment and lease; the company retains its history and liabilities. Buyers strongly prefer this at independent-restaurant scale.

The consequence for you: if you trade through a limited company, the company receives the proceeds and extracting them may cost a second layer of tax unless you liquidate. Model that before you agree a price.

Business Asset Disposal Relief. GOV.UK confirms 18% for disposals from 6 April 2026, up from 14% in 2025-26 and 10% before April 2025, with a £1m lifetime limit. BADR can apply to a sole trader or partnership disposing of the whole business, and to shares where you held at least 5% and were an officer or employee for two years.

Stock at valuation. Food, drink and consumables are counted and paid for separately on completion. In a restaurant with a decent cellar this can be a meaningful sum.

TOGC. Where the restaurant transfers as a going concern, the transaction may fall outside VAT as a Transfer of a Going Concern. The conditions are specific and getting it wrong is expensive. Raise it with your solicitor early.

Deposits and forward bookings. Christmas deposits, event bookings and gift vouchers are liabilities that transfer with the business. Quantify them, because they'll be adjusted for at completion and an unexpected voucher liability is a bad-tempered conversation on the day.

Deferred consideration. Common in restaurant deals, often tied to the head chef staying or to revenue holding for six months. Negotiate objective triggers and a defined measurement period.

Our Business Asset Disposal Relief guide sets out the qualifying conditions in detail. Take advice before heads of terms, because structure decisions are hard to unwind afterwards.

A worked example: pricing a 60-cover independent

This worked example is an illustrative composite built from typical market figures, not a record of a specific transaction.

A 60-cover independent restaurant on a city fringe. Turnover £680,000, owner works as head chef six days a week, partner runs front of house. Nine years unexpired at £42,000 a year.

The trading position as presented:

LineAnnual
Turnover£680,000
Food and drink cost of sales£210,000
Staff, excluding the two owners£224,000
Rent£42,000
Rates, energy, insurance, card fees£71,000
Marketing, repairs, sundries£48,000
"Profit"£85,000

The owners wanted £250,000, reasoning that £85,000 at 3x is £255,000.

What a buyer did with it. Replacing a head chef costs about £45,000 including on-costs. Replacing a front-of-house manager costs about £34,000. So the earnings available to an owner who does not work in the business are roughly £6,000.

On that basis the restaurant has no meaningful goodwill value. The offers reflected it: £70,000 to £90,000, essentially for the lease, the fit-out and the equipment.

That gap, £250,000 against £80,000, is the most common and most painful conversation in restaurant sales.

What the owners did instead of accepting. They gave it nine months.

They repriced the menu after costing every dish, lifting gross profit from 69% to 73%. They cut the loss-making Tuesday service and extended Friday and Saturday. They promoted the sous chef with a documented recipe and spec system, so the kitchen ran without the owner four days a week. And they built a private dining offer in an underused upstairs room, worth about £58,000 of high-margin revenue.

Rebuilt: turnover £714,000, gross profit up four points, and after a full paid management team including a head chef and a manager, EBITDA of roughly £61,000.

Sold at 2.6x, so £159,000, with 15% deferred against the sous chef staying twelve months.

Not the £250,000 they first wanted. Roughly double what the market would have paid nine months earlier, for a menu recost and a promotion.

How to sell a restaurant: getting it done

Know which sale you're running. There are two. A trading business sale, where you're selling profit and the buyer continues broadly as you are. Or a site sale, where you're selling a lease and a fit-out to someone with a different concept. They need different marketing, different pricing and different buyers, and pretending you're running the first when you're really running the second wastes months.

Who buys restaurants. Independent operators opening their second or third site, who move fastest and know exactly what they're looking at. First-time owners, often chefs going out on their own, who are enthusiastic and frequently underfunded. Small groups looking for a site in your area. And occasionally a competitor who wants your location off the market.

Routes. Specialist restaurant agents charge 5% to 10% and are worth it where the site is genuinely attractive and a competitive process makes sense. For a modest leasehold premium, that commission is a large share of your proceeds, and a direct listing plus a good solicitor usually leaves you better off. Our comparison of selling direct versus using a broker is honest about where each earns its fee.

Confidentiality matters more here than most sectors. Staff leaving, suppliers tightening terms, and customers assuming you're closing are all real risks. No address in the initial listing, NDA before financials, viewings outside service.

Be realistic about time. Three to twelve months, and the spread depends almost entirely on whether the numbers work. Profitable restaurants with good leases sell in a quarter. Sites priced on the owner's hopes sit until the owner reprices, which usually takes about a year of not selling.

One last thing. If your lease is short and the business is marginal, selling is not your only option, and it may not be your best one. Surrendering the lease, or negotiating an exit with the landlord, is sometimes worth more than a sale at a nominal premium once you account for the time and the guarantee risk. Take advice before assuming a sale is the answer.

When you're ready to sell a restaurant, you can list it on NewOwner and deal with buyers directly, see the pricing here, or get in touch to talk through which of the two sales you're actually running.

FAQ

Selling a restaurant: common questions

Quick answers to the questions UK restaurant owners ask most when selling a leasehold or freehold restaurant.

Related Articles